Psychologist Barry Schwartz on the Paradox of Choice

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

[youtube=http://www.youtube.com/watch?v=VO6XEQIsCoM&fs=1&hl=en_US]